Privacy policy
PRIVACY POLICY
Effective Date:
Last Updated:
This Privacy Policy explains how SSP Consumers, operating under the brand name Sobagu (“Sobagu”, “we”, “us”, or “our”), collects, uses, stores, processes and protects information when you visit, browse, access or make a purchase through our website, sobagu.com (“Website”), or otherwise interact with us.
By using our Website, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use our Website or provide your personal information to us.
⸻
1. ABOUT SOBAGU
Brand Name: Sobagu
Legal/Trade Name: SSP Consumers
Website: sobagu.com
Country of Operation: India
Sobagu is a skincare brand offering skincare and personal-care products through its online store.
For privacy-related questions, requests or concerns, you may contact us using the contact details provided in the Contact Us section of this Website.
⸻
2. INFORMATION WE COLLECT
We may collect different types of information depending on how you interact with Sobagu.
A. Information you provide directly
When you create an account, place an order, contact us, subscribe to communications, participate in promotions or otherwise interact with us, we may collect information such as:
* Full name
* Mobile/telephone number
* Email address
* Billing address
* Shipping/delivery address
* City
* State
* PIN/ZIP code
* Country
* Order details
* Products purchased
* Quantity of products purchased
* Transaction/order reference information
* Customer support communications
* Reviews, feedback and other information you voluntarily provide
* Information provided when you contact us regarding an order, product or service
Please do not provide unnecessary sensitive or confidential information through our Website or customer-support channels.
⸻
3. PAYMENT INFORMATION
When you make a purchase through our Website, payment information may be processed by our third-party payment service providers.
We may receive information such as:
* Payment status
* Transaction reference
* Payment method
* Order/payment confirmation
* Certain transaction-related information required to reconcile your order
Where payment processing is handled by a third-party payment gateway, your payment information may be collected and processed directly by that provider in accordance with its own privacy policy and terms.
We do not intend to store your complete credit/debit card number, CVV or other sensitive payment credentials on our own systems unless expressly stated otherwise.
Payment processing may be facilitated by third-party providers such as Cashfree Payments or another payment service provider integrated with our Website.
⸻
4. INFORMATION COLLECTED AUTOMATICALLY
When you visit our Website, certain technical and usage information may be collected automatically.
This may include:
* IP address
* Browser type
* Device type
* Operating system
* Device identifiers
* Language preferences
* Time zone
* Approximate location derived from technical information
* Pages visited
* Products viewed
* Search queries
* Referring website or source
* Time spent on pages
* Website interactions
* Cart activity
* Checkout activity
* Date and time of Website visits
* Error and diagnostic information
This information may be collected through Shopify and other technologies used to operate, secure, analyse and improve our Website.
⸻
5. COOKIES AND SIMILAR TECHNOLOGIES
Sobagu may use cookies, pixels, tags, scripts and similar technologies to operate and improve our Website.
Cookies are small data files stored on your device when you visit a website.
We may use cookies for purposes including:
Essential Cookies
These cookies may be necessary for the Website to function properly.
They may help us:
* Maintain your shopping cart
* Process checkout
* Remember session information
* Provide security
* Prevent fraudulent activity
* Maintain Website functionality
Preference Cookies
These may remember preferences such as language, region or other Website settings.
Analytics Cookies
These may help us understand:
* How visitors use our Website
* Which pages are most frequently visited
* Which products receive interest
* Website performance
* Customer journeys
Advertising/Marketing Technologies
Where enabled, we may use advertising and marketing technologies to measure advertising performance, understand Website activity and provide more relevant marketing.
These technologies may include services such as:
* Meta Pixel
* Google Analytics
* Google Ads
* Shopify analytics
* Other advertising or analytics services that we may add in the future
The exact technologies used may change as our Website and marketing activities develop.
You may be able to manage or restrict cookies through your browser settings and, where applicable, through cookie preferences provided on our Website.
Disabling certain cookies may affect Website functionality.
⸻
6. HOW WE USE YOUR INFORMATION
We may use information collected from you for legitimate business and operational purposes, including:
Processing and fulfilling orders
We use your information to:
* Process your order
* Confirm your purchase
* Prepare your products
* Arrange delivery
* Provide order updates
* Provide tracking information
* Process cancellations where applicable
* Process eligible refunds
* Provide customer support
Customer service
We may use your information to:
* Respond to questions
* Resolve complaints
* Investigate order issues
* Handle damaged or incorrect product claims
* Provide product-related assistance
* Communicate regarding your orders
Website operation
We may use information to:
* Operate our Website
* Maintain Website security
* Improve Website functionality
* Fix technical problems
* Monitor performance
* Prevent misuse and fraud
Business analytics
We may analyse information to understand:
* Customer behaviour
* Product performance
* Website traffic
* Conversion rates
* Marketing performance
* Customer preferences
Marketing
Where permitted and where you have provided the required consent or where otherwise legally permitted, we may use your contact information to send:
* Product announcements
* Offers
* Discounts
* New-launch information
* Educational skincare content
* Brand updates
* Promotional communications
You can unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication or by contacting us.
Legal and regulatory purposes
We may use or disclose information where reasonably necessary to:
* Comply with applicable laws
* Respond to lawful requests
* Protect our legal rights
* Detect or prevent fraud
* Investigate misuse
* Protect customers, our business or the public
* Enforce our terms and policies
⸻
7. HOW WE SHARE INFORMATION
We do not sell your personal information as a standalone product.
However, we may share or disclose information with trusted service providers where reasonably necessary to operate our business and provide services to you.
These may include:
Shopify
Our online store may be hosted and operated using Shopify.
Shopify may process information necessary to operate the online store, checkout and related services.
Payment Service Providers
We may use payment providers such as Cashfree Payments and other payment service providers to process transactions.
Shipping and Logistics Partners
We may share information such as:
* Name
* Phone number
* Delivery address
* Order details
with logistics and courier partners to deliver your order.
Technology and Service Providers
We may use third-party providers for:
* Website hosting
* Analytics
* Customer support
* Email
* SMS
* WhatsApp communication
* Marketing
* Fraud prevention
* Website security
* IT services
Professional Advisors
Where necessary, information may be shared with professional advisors such as legal, accounting, compliance or other professional service providers.
Legal authorities
We may disclose information when required or permitted by applicable law, regulation, court order or lawful governmental request.
⸻
8. THIRD-PARTY SERVICES
Our Website may contain integrations, services or links operated by third parties.
These third parties may have their own privacy policies and terms.
Examples may include:
* Payment providers
* Shipping providers
* Analytics providers
* Advertising platforms
* Social media platforms
* Review platforms
* Customer-support tools
Sobagu is not responsible for the privacy practices of independent third-party websites or services that we do not control.
We encourage you to review the privacy policies of third-party services before providing information to them.
⸻
9. SOCIAL MEDIA
Sobagu may maintain accounts or profiles on social media platforms.
If you interact with Sobagu through social media, the relevant platform may collect and process information according to its own privacy policy.
Any information you voluntarily post publicly, including comments, reviews, photographs or other content, may be visible to others.
Please avoid sharing personal or confidential information publicly.
⸻
10. CUSTOMER REVIEWS AND USER-GENERATED CONTENT
If you voluntarily submit a review, testimonial, photograph, video, comment or other content relating to Sobagu, we may use that content for legitimate business and marketing purposes where permitted.
We may display information such as:
* First name
* Review
* Rating
* Photograph
* Video
* Product purchased
We will not intentionally publish sensitive personal information without an appropriate legal basis or permission where required.
If you believe that content relating to you has been used improperly, please contact us.
⸻
11. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
* Processing and maintaining orders
* Providing customer support
* Maintaining business and transaction records
* Meeting legal, accounting and tax obligations
* Resolving disputes
* Preventing fraud
* Enforcing agreements
* Protecting our legal rights
The length of time information is retained may depend on the type of information and the purpose for which it was collected.
When information is no longer reasonably required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal and regulatory requirements.
⸻
12. DATA SECURITY
We take reasonable measures designed to protect personal information against unauthorised access, misuse, alteration, disclosure or destruction.
These measures may include appropriate technical, organisational and administrative safeguards.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
Therefore, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or through our Website.
⸻
13. YOUR RESPONSIBILITY
You are responsible for ensuring that information provided to us is accurate, complete and up to date.
If you place an order using someone else’s personal information, you should ensure that you are authorised to provide that information and that the person concerned understands how their information will be used.
⸻
14. CHILDREN’S PRIVACY
Our Website is intended for general consumers and is not specifically directed at children.
We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us improperly, please contact us so that we can assess and take appropriate action.
⸻
15. INTERNATIONAL DATA PROCESSING
Some of our service providers may process or store information outside India.
Where information is transferred or processed outside India, we will take reasonable steps to use appropriate safeguards and comply with applicable legal requirements.
⸻
16. DATA BREACHES AND SECURITY INCIDENTS
If we become aware of a personal-data security incident affecting information under our control, we may take appropriate steps to investigate, contain and remediate the incident.
Where required by applicable law, we may notify affected individuals, regulators or other relevant parties.
⸻
17. YOUR PRIVACY RIGHTS
Depending on applicable law and the circumstances, you may have rights relating to your personal information, which may include:
* Requesting access to certain personal information
* Requesting correction of inaccurate information
* Requesting deletion of information where legally permitted
* Withdrawing consent where processing is based on consent
* Opting out of marketing communications
* Raising a privacy-related complaint
* Requesting information about how your personal information is processed
Certain requests may be subject to legal, regulatory, security or contractual limitations.
To make a privacy request, contact us using the details provided below.
We may need to verify your identity before processing certain requests to help protect your information from unauthorised access.
⸻
18. MARKETING COMMUNICATIONS
If you have opted to receive marketing communications from Sobagu, we may contact you through channels such as:
* Email
* SMS
* WhatsApp
* Telephone
* Other permitted electronic communication channels
You may unsubscribe from promotional emails by using the unsubscribe link provided in the email.
For other communication channels, you may contact us to request that promotional communications be stopped, subject to applicable law and necessary transactional communications.
Please note that even if you opt out of marketing communications, we may still send essential transactional messages relating to your orders, payments, deliveries, refunds, account or other services you have requested.
⸻
19. TRANSACTIONAL COMMUNICATIONS
Even if you have opted out of promotional communications, we may contact you where reasonably necessary regarding:
* Order confirmation
* Payment confirmation
* Shipping
* Delivery
* Cancellation
* Refund
* Customer support
* Account security
* Important changes to our services or policies
These communications are service-related and are not necessarily promotional communications.
⸻
20. LINKS TO OTHER WEBSITES
Our Website may contain links to third-party websites, including social media platforms, payment services or other websites.
These websites operate independently from Sobagu and may have their own privacy policies.
We recommend reviewing their privacy policies before providing personal information.
Sobagu is not responsible for the content, security or privacy practices of third-party websites that we do not control.
⸻
21. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
* Changes in our business
* Changes to our Website
* New services or technologies
* Changes in applicable laws
* Changes in our data-processing practices
When we make changes, we may update the “Last Updated” date at the top of this Privacy Policy.
We encourage you to periodically review this page.
Your continued use of the Website after an updated Privacy Policy is published will be subject to the updated policy, to the extent permitted by applicable law.
⸻
22. CONTACT US
If you have questions, concerns, complaints or requests regarding this Privacy Policy or the way Sobagu handles personal information, please contact us.
Brand: Sobagu
Legal/Trade Name: SSP Consumers
Website: sobagu.com
Email: [YOUR OFFICIAL CUSTOMER CARE EMAIL]
Phone: [YOUR CUSTOMER CARE NUMBER]
Business Address: [YOUR REGISTERED BUSINESS ADDRESS]
Customer Support Hours: [YOUR SUPPORT HOURS]
For privacy-related requests, please include sufficient information to help us identify your request and verify your identity where necessary.
⸻
23. GRIEVANCE / PRIVACY COMPLAINTS
If you have a concern regarding the handling of your personal information, please contact us first using the customer-support/privacy contact details above.
We will review and respond to privacy-related complaints and requests within the period required by applicable law.
If applicable law provides you with the right to approach a relevant regulatory authority or other competent body, you may exercise that right.
⸻
24. CONSENT
By using the Website and providing personal information, you acknowledge that you have read this Privacy Policy.
Where applicable law requires consent for a particular processing activity, Sobagu will seek the required consent through an appropriate mechanism.
You may withdraw consent where legally permitted and where the processing is based on consent. Withdrawal of consent will not affect processing that was lawfully carried out before the withdrawal.
⸻
25. GOVERNING LAW
This Privacy Policy shall be interpreted in accordance with the applicable laws and regulations of India.
Any dispute relating to privacy or personal information will be handled in accordance with applicable Indian law and the applicable jurisdictional requirements.
⸻
© 2026 SSP Consumers. All rights reserved.
Sobagu™ is a brand operated by SSP Consumers.